Both Twitter and Periscope show you what’s going on in the world, right now — whether that’s outside your window or across the globe. Since Periscope launched last year, people have created over 100 million live broadcasts.
Today, Twitter has made it easier to see what’s happening by bringing Periscope broadcasts — both live and replays — directly into Your Tweets.
Starting with our iOS app, Periscope broadcasts in Twitter timelines offer a new way to experience the world, giving Periscope broadcasters a window to a massive new audience.
That means that users will be able to broadcast live video of themselves directly to their Twitter followers, and they won’t need to click a link and leave Twitter, or download the Periscope app, to view it.
Users will then be able to open Periscope to chat with people.
Facebook is already doing something similar with Facebook Live Video, which it rolled out to all users in December.
Periscope launched last March and has varied in popularity, but it’s consistently one of the top 20 social networking apps on the iPhone, according to AppAnnie, and Apple picked it as the best iPhone app of 2015.
Twitter needs to increase engagement: the company’s number of average monthly users has been flat around 300 million throughout most of 2015, although the company hasn’t yet released figures for the busy fourth quarter holiday season. Since cofounder Jack Dorsey reclaimed the CEO reins earlier this year, the company has been focusing on features to boost engagement during live events, including Moments, which highlights what Twitter thinks are the best tweets during live events.
Here’s what the new Periscope integration looks like:
- Improving your website structure by using MicroData - January 27, 2021
- Apple’s seismic change to the mobile ad industry nears, and it’sgoing to shift the ecosystem - December 19, 2020
- Apple product and policy changes may significantly limit your marketing efforts - December 19, 2020