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- Analytics
- August 21, 2024
Navigating SEM Bidding Strategies: Adapting to the Nuances of Voice Search Behavior
Voice search is rapidly becoming a dominant force in the digital marketing landscape. With devices…
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- Analytics
- August 19, 2024
Designing a Scalable Data Architecture to Support Rapid Company Growth
In today's digital era, where data is the new oil, businesses are increasingly focusing on…
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- Analytics
- June 27, 2024
Model for a Permissioned Public Digital Platform for Tax Data Analytics to Monitor Government Tax Collection and Spending.
1. Introduction This model outlines the architecture and functionality of a permissioned public digital platform…
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- AFRICA
- June 27, 2024
Empowering Citizens: A Permissioned Public Digital Platform for Tax Transparency
In today's world, public trust in government financial management is paramount. Citizens deserve a clear…
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- Artificial Intelligence
- July 15, 2023
Serious Risks You Face Using AI for Marketing
A couple of years ago, most of us marketers hadn’t the foggiest idea of how…
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- Analytics
- July 8, 2023
Google Ads new tool to help marketers connect with Gen Z
Gen Z is rapidly becoming one of the largest online consumer groups and so understanding…
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- Business
- July 8, 2023
Twitter alternatives marketers need to know about
Advertisers have been fleeing Twitter since Elon Musk took over – but where exactly are…
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- Analytics
- June 3, 2023
Top SEO tips for your stagnant B2B website
Want to get your B2B site growing again? Learn specific steps you can take to…
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- Acquisition
- May 7, 2023
Use WordPress Hooks To Improve Technical SEO
Does your site use WordPress as your CMS? Improve your technical SEO with WordPress action…
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- Analytics
- February 27, 2023
Form Tracking with Google Analytics via WordPress and GTM
A step-by-step guide for configuring form submission data to track conversions in Google Analytics using…
Dedicated to emerging technologies that affect how today’s society works to improve itself. We review new and emerging technologies as we move further into technology disruptions.
