Sales can be a bit like detective work at times. It would be nice if you could take everything your prospects said at face value. But, as any sharp salesperson knows, buyers aren’t always forthcoming or totally honest about what they’re really thinking.
Take pricing objections, for instance. They tend to sound something like this: “I’m not so sure about the price … “
Alas, this simple phrase can have one of a plethora of meanings:
- “I just committed to another project yesterday, so the budget is tight.”
- “I heard you gave Company Inc. a 10% discount. I want one, too!”
- “This is actually less expensive than I expected. Did you remember to account for all the features I want?”
- “Purchases over $100 have to go through my boss, and she’s really busy right now.”
- “I was quoted another number by your colleague a month ago.”
How does a seller connect a prospect’s seemingly straightforward phrase with their secret meaning? They don their Sherlock Holmes hats and ask pertinent questions to reveal the buyer’s true feelings.
If you’ve ever longed for a what-my-buyer-is-saying to what-they-actually-mean translator, today’s your lucky day. The comic below takes a humorous look at eight common “buyerpspeakerisms” and translates them into plain English. But it’s not all fun and games — take a look at the last panel for an actionable takeaway.
well how did you find this article? feel free to comment. You could get more of this by visiting Hubspot[livefyre_livecomments]
Latest posts by Peter Kivuti (see all)
- Banking Trojan Trickbot New Tricks - January 10, 2019
- Internet-facing endpoints are exposing businesses worldwide to a botnet which is now being used in targeted ransomware campaigns: Phorpiex worm - January 10, 2019
- How safe is your data?: Two-pronged cyber attack infects victims with data-stealing trojan malware and ransomware - January 9, 2019