Blockchain, which can also be referred to as Distributed Ledger Technology (DLT), makes the history of any digital asset unalterable and transparent through the use of decentralization and cryptographic hashing.
A new iteration of the internet is being worked on and this will have massive implications for society. Marketing, communications, and branding professionals will face new challenges but also new opportunities. This new era of the metaverse will unleash amazing creativity and open up new frontiers and horizons for brands and businesses. Now the question is, how are you getting ready?
The metaverse broadly refers to the idea of a shared virtual platform that people can access through different devices and where they can move through digital environments.
The Metaverse is an expansive network of persistent, real-time rendered 3D worlds and simulations that support continuity of identity, objects, history, payments, and entitlements, and can be experienced synchronously by an effectively unlimited number of users, each with an individual sense of presence
Facebook announced at its company’s Connect event that its new name will be Meta. A company that builds technology to connect.
People have new needs. Everyday 15% of search queries seen on Google are the ones not seen before, they reflect more time spent at home, e.g. milk delivery grew 800% globally at the start of the pandemic.
Bloggers from all over the world try to improve their writing skills and articles’ visibility every day. Trends come and go, but one thing is sure: content is the king, and it will forever be like that.
Smart retailers are already preparing their websites and online marketing campaigns for the holiday shopping season. If your company hasn’t started you may have a few weeks to get things in order before it’s too late.
WhatsApp‘s group calls have been a blessing in the pandemic to connect with friends and family. The company has introduced many features related to it, including increasing the limit to eight people.
You don’t sell your product or service to everyone in the same way because each person has different concerns and different processes they go through to make a buying decision.