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You don’t sell your product or service to everyone in the same way because each person has different concerns and different processes they go through to make a buying decision.
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Sales can be a bit like detective work at times. It would be nice if you could take everything your prospects said at face value. But, as any sharp salesperson knows, buyers aren’t always forthcoming or totally honest about what they’re really thinking.
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The Data Behind What Makes an Effective Sales Process.
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