Search Ads is perhaps one of the biggest changes to the way the App Store operates in years, as it will allow developers to bid to become the top-ranked result when users perform a search by keyword.
Search Ads is an efficient and easy way for you to promote your app within the U.S. App Store search results, helping people discover or reengage with your app at the very moment they are searching for apps like yours. Designed to give users a safe search experience, Search Ads sets a new standard for delivering relevant ads while respecting user privacy.
Good App Store SEO, or ASO, has become an increasingly important goal for app developers publishing to Apple’s app marketplace in recent years, as this being able to boost your search ranking means more users will see your app when they search for a related term.
Entire businesses have even sprung up to help serve the needs of developers who want to track, understand and improve their ASO.
Why Search Ads?
Effective, efficient, and private.
Search Ads gives every developer the opportunity to promote their app at the top of relevant search results and lets customers download with a single tap. And because Search Ads adheres to Apple’s privacy standards, user information remains private.
Discoverability by design.
Various targeting features will enable deeper discovery of apps, including lesser known or niche apps. By default a user won’t see ads for apps they already have downloaded, and demographic and device location based targeting will give you a new way to target those specific user groups that matter to you.
An ad will only be shown if it is relevant to the search query. If an ad is not relevant to what the user is looking for, it will not be shown in the ad spot regardless of how much you are willing to pay.