New study: Tweets influence prospective auto buyers’ site visitation, brand consideration, and offline actions
Twitter users actively engage in auto conversations at all stages of the car buying journey – starting long before they’re officially in-market and continuing well after purchase. They talk about their dream cars, express purchase intent, learn about new models and features, field recommendations, directly interact with brands and often share unsolicited reviews.
Cheri Saito (@csaito)
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