As Instagram moves from just photos to even more multimedia, it’s in its best interest to provide the analytics that incentivize content generation and quality. The company also hinted that this was the “first of many” ways Instagram’s video offerings will “get better” this year, so there might be even more exciting news down the road.
Since launching video two years ago and introducing Hyperlapse and Boomerang, you’ve made video storytelling on Instagram take off. Whether sitting front row at Fashion Week or spending a day on the beach, nothing brings moments to life like video. Adding view counts is the first of many ways you’ll see video on Instagram get better this year.