Bitcoin has been around for a little over a decade, while its biggest competitors ethereum, litecoin, and Ripple’s XRP have been knocking around for between seven and four years—but all save bitcoin are already being eclipsed by Facebook’s yet-to-launch libra cryptocurrency.
The bitcoin price has surged over recent months as interest surrounding social media giant Facebook’s planned libra project reached fever-pitch but has swung wildly as global regulators poured cold water on Facebook’s ambitions.
Now, a new survey has found there is “substantial” public interest in Facebook’s potential bitcoin rival, despite a lack of trust in the company, with people already more familiar with it than ethereum, litecoin and Ripple’s XRP.
Bitcoin and Facebook’s libra were given an awareness boost by U.S. president Donald Trump last week when he tweeted his opposition to both technologies but he may have inadvertently introduced the idea of bitcoin and cryptocurrencies to a whole new audience.
New research, carried out by U.S. brokerage eToro, has found that while 58% of the U.S. adults have heard of bitcoin, the first and largest cryptocurrency, Facebook’s libra is already known by 16% of people—just a month after it was unveiled.
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