Twitter Engage, a new companion app for Twitter, is available today and provides real-time data and insights, allowing you to quickly understand, engage, and grow your audiences. As creators, influencers, and public figures, you have a special connection with your followers on Twitter. Through Tweets, you can share content and have conversations with fans and other influencers in real time — and now we’ve made it easier to manage those daily interactions and measure success.
Never miss a conversation that matters
Twitter Engage surfaces the most important follows and @mentions from influencers and loyal fans, providing an effortless way to stay plugged into Twitter.
Understand what’s happening in your network
The app outlines your account performance and audience, providing a convenient and easy way to see your key Twitter stats (e.g likes, Retweets, @mentions and video views), and filter via different time periods. Go even deeper by accessing audience demographics and a real-time feed of what your fans are Tweeting about now.
Track your Tweets now
Twitter Engage reviews all of your videos, GIFs, images, and other Twitter activity, allowing you to efficiently track post-by-post performance and continue the conversation around your content.
The standalone app, called Engage, is targeted at a group Twitter euphemistically calls “popular creators”, with the stated aim of helping them “interact with their fans and grow and retain an audience”.
“Twitter Engage reviews all of your videos, GIFs, images, and other Twitter activity, allowing you to efficiently track post-by-post performance and continue the conversation around your content,” it writes in a blog post announcing the app.
Evidently it’s hoping that by connecting celebrities more closely with fans there will be a halo effect whereby some of the good vibes are transferred back to Twitter. Or at least, in the case of marketers, translated into more noise on its platform. Such is Twitter’s ongoing quest for/obsession with its own user growth and engagement.
The Engage app is up for download today for iOS users, albeit only on the US App Store.