Twitter Dashboard is a powerful tool to connect businesses with their fans, customers, and community.
[su_dropcap style=”flat” size=”5″]P[/su_dropcap]lan ahead by scheduling Tweets directly through Twitter Dashboard. You’ll be able to reach your audience when they’re online, but you’re busy doing other things. The new service, available on both web and mobile, is aimed at businesses that want to use Twitter to connect with their customers. The app offers a suite of tools, including customized feeds of tweets, tools for scheduling posts, access to tips on what to tweet, analytics and more.
Twitter Dashboard is the social network’s attempt to streamline engagement for business accounts, whose users probably have better things to do than babysitting their mentions or constantly searching their own name.
Dashboard lives both in a web and iOS version, and includes features that have popped up in other Twitter products in the past. In both versions, Twitter guides you through a quick process to create a custom “About You” feed tailored to show tweets about your company or business (or personal brand, as the case may be).
The feed takes into account what type of business you’re running (say a restaurant or an art gallery), then combines @-mentions and keyword searches to find people talking about your brand, even if they don’t tag your handle directly. In addition to a tweet scheduling feature and a reconfigured analytics page, Dashboard also offers tips so business owners who might be new to Twitter can get the most engagement out of their tweets.
At this point, Twitter’s app ecosystem is starting to look a little fractured with the standard Twitter app, Tweetdeck for the power users and Engage for the celebrities. But, more than anything, the app lineup speaks to the range of different ways in which people actually use the social network.